Tinder

Marketing a second chance at love - accessible, playful, and ageless.

This Tinder Gold campaign reimagines modern dating for the 70+ generation - celebrating confidence, connection, and the joy of rediscovering love. By making the app feel relevant, inviting, and age-inclusive, the project opens the door to meaningful relationships in later life. Through witty copy, bold romantic visuals, and a playful twist on the familiar swipe, the campaign puts senior love stories in the spotlight—because when it comes to love, age is nothing but a number.