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Focus

Client

Focus Theater

Date

2025

Project type

Brand strategy, brand identity, UX + visual design, art direction, signage, and social.

Branding the stage where values take center.

Focus Theater is a value-driven initiative founded by two passionate women from Tel Aviv, using the power of theater to educate, inspire, and spark meaningful conversations among children and youth. The branding aims to reflect the theater’s unique blend of playfulness and purpose - where bold visuals meet thoughtful storytelling. Rooted in educational values and designed with a modern, youthful spirit, Focus Theater invites young audiences to see the world differently, one scene at a time.

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